![]() ![]() Tim Sweeney confirmed via Twitter the store was making a loss but deemed it a "fantastic investment into growing the business." The iPhone maker claimed the store would not be profitable until 2027 if it continues to operate under its current strategy. ![]() The Batman promotion also led to a new peak in daily active users at over five million.Īpple recently pointed to Epic Games Store's unprofitability in its own projections released ahead of the court case. Subnautica drove the most notable uplift, with over 1.5 million signing up in December 2018, while the six-game Batman giveaway in September 2019 was the second biggest boost at around 800,000. In total, $11.7 million had been spent on securing free games by October 2019, less than a year after the store launched.īut these giveaways appear to have had the desired effect of attracting new users to the Epic Games Store. ![]() This was only topped by the $1.8 million spent on Warner Bros' Batman games: $1.5 million for the Batman: Arkham trilogy by Rocksteady and a further $300,000 for the Lego Batman trilogy. Revenues rose to around $14 million on Borderlands' release date - prior to that the biggest spike has been the start of the Mega Sale in May, pushing daily revenues up to around $3 million.įinally, the report gave more insight into the impact - and expense - of Epic Games Store's weekly free titles.Ī table showed how much Epic had paid the developers for each giveaway, starting with the $1.4 million spent on Unknown Worlds' survival adventure Subnautica. However, the deal also included the addition of the Borderlands Handsome Collection, for which Epic paid $11 million, and Civilization 6 for $20 million, bringing the deal to the grand total.īorderlands 3 launched on September 13, 2019, with the report showing that in less than two months it had recouped that $80 million and brought in 1.56 million users to Epic Games Store - 53% of which were new to the platform.Įpic itself earned $9.2 million from the game's sales thanks to the 12% cut it takes, as opposed to the 30% enforced by other stores - an argument at the heart of the antitrust trial.Įlsewhere in the report, it shows Borderlands 3 delivered the biggest spike in daily revenue following the store's launch in December 2018. ![]() This included an $80 million minimum guarantee, $15 million marketing commitment and $20 million non-recoupable fees, amounting to $115 million for just the game itself. One page revealed Epic paid $146 million for six months' exclusivity for the PC version of Borderlands 3. The report also gives more insight into the finances around both exclusivity deals and free game offerings for the Epic Games Store. It's worth reiterating that this report is from October 2019, but Sweeney's comments at the trial yesterday suggest the store is still on track with these or similar plans. Under the 'winding down' model, Epic expected that same $273 million loss in 2020, but then more dramatic improvements, to the point where the store would see $18 million in profit in 2023, followed by $65 million the following year. The document models the future revenues for the Epic Games Store based on two scenarios: an 'aggressive pursuit' model, in which Epic continues to invest heavily in exclusive titles to attract new users and gain market share, and the 'winding down' model, in which the company focuses only on meeting the minimum guarantees promised to exclusive titles up to 2021.Īccording to the forecasts, the more aggressive model would see the Epic Games Store turning a gross loss of $181 million in 2019, rising to $273 million in 2020 but then reducing each year until turning a $45 million profit in 2024. He attributed this to upfront costs and expects the store will turn a profit "within three or four years."įurther insight into these expectations can be gleaned by court documents spotted by PC Gamer, including an October 2019 performance and strategy review that features a five-year forecast for profit and loss. The profitability of Epic Games Store has once again been brought into question as the antitrust trial between Epic and Apple kicks off.įollowing the companies' opening statements, the proceedings primarily concentrated on examining Epic Games, its arguments and its own business models - including the Epic Games Store.ĬEO Tim Sweeney gave testimony yesterday and confirmed that the store is "hundreds of millions of dollars short of being profitable," The Washington Post reports. ![]()
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